What is a GA tracker?

Tracker objects (also known as “trackers”) are objects that can collect and store data and then send that data to Google Analytics. When it’s time to send data to Google Analytics, all of the information currently stored on the tracker gets sent.

How do I track events on my website?

How to set up event tracking manually

1. Step 1: Link your site to Google Analytics. Set up Google Analytics if you haven’t already.
2. Step 2: Add event tracking code to your website. Now it’s time to create and add event tracking codes.
3. Step 3: Find your event report.

How do I set up an event in Georgia?

How to Set Up Google Analytics Events in Google Tag Manager

1. In the Tag Screen, Click New.
2. Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
3. Choose your Category, Action, Label or Value.
4. Choose whether the Non-Interaction is False or True.

What are events in GA?

What are events in Google Analytics? Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session. Any activity that users take on a page of your website is considered an ‘event’ or ‘event hit’.

How do I know if Georgia is working?

Just to go Insights » Reports and click on the Real-Time tab. Now, if you see there are active users on your site, then it means Google Analytics is tracking your visitors.

How do I get a Google tracker?

Create or sign in to your Analytics account:

1. Go to
2. Do one of the following: To create an account, click Start for free. To sign in to your account, Click Sign in to Analytics.

How do I track a GTM event in Georgia?

In GTM, go to Tags > New > Universal Analytics. Enter the following settings: That’s it! Don’t forget to test the event by going to Real-time GA reports!

How do I track events in Google Analytics 4?

Go to Tags > New > Google Analytics: GA4 Event. Select your existing GA 4 Configuration tag and then enter the event name. Its value is up to you.

Do I need Google Analytics 4?

I do recommend adding a Google Analytics 4 property to your existing Google Analytics account. GA4 can run side-by-side with Universal Analytics so your UA data remains intact and accessible.

What is event tracking?

Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track.

What is a tracking event?

A tracking event occurs any time one of your tracked emails is opened, any time a link is clicked in one of your tracked emails or an attachment/presentation is viewed.

What is Google Analytics event tracking?

Google Analytics event tracking is an advanced feature that allows you to track a specific user’s interaction/activity (link clicks, downloads, form submission and video plays) with a web page element. The user’s interaction/activity with a web page element that you track in Google Analytics is called an ‘event’.